浅论河南非物质文化遗产旅游开发的策略——以浚县正月古庙会为个案

A Study on the Tourism Development Strategy of Henan Non-material Cultural Heritage——In the Case of the XunXian Ancient Temple Fair

非物质文化遗产保护与旅游开发的良性互动,可以达到非物质文化遗产传承保护与旅游经济发展的双赢目的。浚县正月古庙会存在着宣传不到位,旅游产品开发层次低,旅游产业体系不完善等问题。我们可以通过加大宣传力度,塑造浚县正月古庙会旅游品牌,实施有效组织和管理工作,整合更新庙会文化资源与产品,完善庙会旅游产业体系,健全安全保障机制等方式使浚县正月古庙会文化遗产在旅游开发中得到有效保护和传承。

The positive interaction of Intangible cultural heritage protection and tourist development can achieve intangible cultural heritage protection and inheritance of the tourism economic development win-win.The ancient temple XunXian propaganda,tourism product development level is low,the imperfect system of tourism industry.We can enhance propaganda,XunXian shaping the ancient temple tourist brands,effective organization and management,integrated temple culture resources and update products,improve the temple of tourism industry system,improve the security mechanism,the ancient temple fair way to make XunXian culture heritage in tourism development of effective protection and inheritance.