新建本科院校化学专业(师范类)品牌战略与办学特色探究——以龙岩学院为例

Brand Strategy and School-running Features for the Chemistry Major(Teacher-training) of the Newly-built Universities——Taking Longyan University as an Example

实施品牌战略、强化办学特色是新建本科院校可持续发展和践行科学发展观的一项重要举措。文章主要阐明化学专业(师范类)创建品牌、强化特色的战略目标和战略重点,并提出创建战略措施。

It is an important measure for the newly-built universities（the Chemistry Major of Longyan University） to implement brand strategy and enhance the school-running features for their sustainable development and the fulfillment of the scientific outlook on development This paper mainly illustrates the strategic targets and strategic priority of the Chemistry major in establishing brands and enhancing features,and puts forward some strategic measures.