现代户外广告设计中创意的多维化途径

Multi-Dimensional Ways of Modern Outdoors Advertising Creative Design

分析了现代户外广告发展变化中设计创意的多维化趋向,结合典型案例探索出实物再现法、和谐趣味法、动态展示法和环境互动法的现代户外广告设计创意的多维化途径。提出通过这些多维化途径,不仅能使户外广告不断适应社会的发展变化,满足经济建设和城市建设的需要,还使自身走上了一条可持续发展的正确道路。

By analyzing the multidimensional trend of design creativity in modem outdoor advertisements, combined with typical cases, it explored a multidimensional way of designing which consists of several methods, including actual objects reproduction, pleasing designing, dynamical exposition and environmental mutual action. These multidimensional methods for modern outdoor advertisement design innovations can not only adapt the outdoor advertisements to the developing social situation, but also satisfy the need of economic and urbanization proceeding. What＇s more, these methods enable themselves to head onto a proper way of sustainable development.