包装材料的性格与表达探讨

Study on the Character and Expression of Packaging Materials

以名酒、名茶等商品的包装设计理念为启示,分析了当包装材料被设计师作为最直接表现思想和设计观念的媒介时,材料显现出它全新和独立的价值,揭示出材料在未来包装设计中将成为不可或缺的重要角色,论述了包装材料本身并没有性格,但材料置换将会影响包装的性格,表明材料性格可以是激发设计师灵感的动力之一。提出了包装材料的性格塑造离不开设计师的设计实践,它的性格来自人们对材料材质的具体认知和感受。在探讨包装设计的方式时,必须理解、把握材料的性格和可能性,对材料的不同使用方法可以显示出不同的精神状态、感受、思想和观念,对材料性格的准确把握将提升商品的内在品质。

Inspired by the design concept of some famous tea, wine and other commodity＇s packaging, it presented that when a packaging material was regarded as the media of the most direct expression of the ideas and design concepts by the designers, the material showed its new and independent value. In addition, it revealed that the materials will be indispensable in the future development of packaging design. Although the packaging material itself has no character, the replacement of the materials will affect the packaging material character, which proves that the character can inspire the designers. It discussed that the character creation of packaging materials could not exist without the designer＇s design practice, and the character of the materials comes from the specific cognition and material experience of people. In exploring the way of packaging design, we must understand and grasp the character of materials and their possibilities. The different ways of using the materials express different states of mind, feelings, ideas and concepts. The study on the accuracy of the character of the material will enhance the inherent quality of commodity.