摘要
如何实现可持续发展是我国快速发展中的城市必须面对的课题。借鉴Ashworth&Woogd提出的城市营销方法的三个要点,从目标顾客的分析与选择、绿色城市产品的界定和创造、城市绿色品牌形象的塑造三个方面探讨了城市绿色营销的模式。
How to realize sustainable development is the issue which the cities of our country in the process of rapidly development must face with.Referring to the three points of city marketing approach proposed by Ashworth Woogd,this paper discusses the pattern of green city marketing from the perspectives of target customers＇ analyzing and selecting,green city defining and its creating,city green brand image building.
出处
《科学．经济．社会》
CSSCI
2010年第2期78-81,86,共5页
Science Economy Society
关键词
绿色城市
城市绿色营销
可持续发展
green city
green city marketing
sustainable development
