试论生态工业园区品牌系的打造

Study on Building Eco-Industrial Park Brand Series

随着跨国经营模式的普及和企业品牌全球化发展,企业竞争逐渐从产品竞争发展到品牌竞争,最终将聚焦于品牌系的竞争。文章首先对品牌系的概念进行深入探讨,接着指出生态工业园区品牌系的内涵、模型及其评价指标体系,最后提出生态工业园区品牌系的打造策略。

With the universality of transnational business model and the development of enterprise brand globalization, for the enterprise competition, the development will be gradually from products competition to brand competition, and finally, the competition will focus on brand series. In this article, firstly, it will give an in-depth discussion to the conception of brand system .Then, it will discuss the definition, model and evaluation index system of eco-industrial park brand series. Finally, it will discuss the build strategy of eco-industrial park brand series.