营造市场导向型企业文化的几点建议

Suggestions on Building up Market-Guided Enterprise Culture

企业建立市场导向型营销战略对企业的发展十分重要,分析了企业内部市场营销部与研究开发部门,财务部门等常见的矛盾。阐述了企业内各部门努力营造市场导向型企业文化的做法。对企业领导如何重视市场导向型文化提出了建议。

It is very important for enterprise development to build up market-guided running strategy.The paper analyses the contradictory between the market department and the resear-ching and developing department,finance department etc.It states the methods of building up the marked-guided enterprise culture by all departments of the enterprise.Also it puts forward a few suggestions on the leaders of the enterprises to pay attention to the market-guided enterprise culture.