医药商业企业应对新“医改”挑战的思考

Consideration on Pharmaceutical Enterprises Responding to the Challenge of New Health Reform

目的:为医药商业企业正确应对新"医改"挑战提供参考。方法:分析新"医改"对医药商业企业带来的冲击与挑战,结合实践提出各项应对措施。结果与结论:医药商业企业应当练好内功,调整策略,降低成本,发展现代物流,大力扩展农村市场,从而抓住机遇,实现企业又好又快发展。

OBJECTIVE：To provide reference for pharmaceutical enterprises responding to the challenge of new health reform.METHODS：The impact and challenge caused by new health reform,which pharmaceutical enterprises faced,were analyzed in order to put forward countermeasures positively.RESULTS CONCLUSIONS：Pharmaceutical enterprises should adopt some measures such as regulating strategy,reducing cost,developing modern logistics and expanding rural market so as to seize the opportunity and develop enterprise rapidly and satisfactorily.