摘要
村镇银行作为支持地方经济发展的新兴力量,旨在培育健康、多元的竞争性农村金融市场体系,有效增强对农户、农村和农业的金融服务。文章运用SWOT分析法,以山东村镇银行为例,分别从优势、劣势、机会和挑战四个方面进行了全面的剖析。最后,提出了村镇银行实现可持续发展的战略对策。
As a new rising power for supporting the regional economy,the village and towns bank is aimed at building a healthy,pluralistic competitive rural financial market system,in order to enhance the financial service for farmers,countryside and the agriculture.The author has applied the SWOT analysis method. From the village and towns bank of Shandong Province,the author has comprehensively analyzed the strength,weakness,opportunities and threats of the village and towns bank.At last,the author suggested the strategy of persistent development of the village and towns bank.
出处
《特区经济》
北大核心
2010年第6期279-280,共2页
Special Zone Economy
关键词
村镇银行
SWOT
可持续发展
village and towns bank
SWOT
persistent development