摘要
广告文化具有明显的大众性,商业性,民族性和时代性的特点。一定的文化传统,信仰和价值观在很大程度上左右着商业经营者以及消费者的心理和行为,从而影响各国广告活动。本文就几点跨文化角度下的中西广告特征进行列举分析,并且针对这些特征提出一些翻译策略。
Advertisement culture is featured by popularity,commerciality,nationality and. Cultural traditions,beliefs and values exert influence on the mentality and behavior of commercial practitioners and consumers to a large extent so as to influence advertisement activities of various countries. This paper lists and analyzes some features of western and Chinese advertisement activities from the trans-cuhural angle and brings up some translating strategies for them.
出处
《价值工程》
2010年第18期25-25,共1页
Value Engineering
关键词
跨文化
中西方广告
翻译策略
trans-cultural
ads of western countries and China
translating strategies
