房地产企业社会责任管理研究——基于价值嵌入下的CGR整合框架视角

Study On the Management of Real Estate Corporate Social Responsibility——Based on the Perspectives of CGR Integration

目前我国的房地产还处在生命周期的幼年阶段,很多房地产企业还处在原始积累阶段,其交易、许多行为尚未规范,很多企业都把追求利润作为最大目标,导致了企业行为和社责任之间的偏差。究其原因就自身来说除了缺乏社会履行责任的自觉性之外,更为关键的是没有将社会责任的内涵与企业自身状况结合起来,没有认识到企业社会责任、公司治理和组织能力之间的内在机理和关系。基于此,本文将从探讨房地产企业社会责任的现状与原因出发,在公司治理(Corporate Governance)、组织能力(Organizational Capacity)、和社会责任(Corporate Social Responsibility)(三者简称为CGR)的整合框架下研究和分析房地产企业社会责任,提出房地产企业社会责任管理的思路与建议。

At present,China’s real estate is still in the early stages of the life cycle,many real estate companies is still in the primitive accumulation stage,their transactions and many acts have not been standardized,and many companies have the biggest target to pursuit profit,resulting in deviations between behavior and social responsibility of enterprises. The reason is lack of consciousness,and the more critical is lack of awareness of the inherent mechanism and relationships of corporate social responsibility,corporate governance and organizational capacity. The article will explore the real status of corporate social responsibility and the reasons,and based on the integration of CGR,then gives ideas and suggestions to management of real estate corporate social responsibility.