广州中产阶层家居饰用品设计要点探索

The Main Point of Guangzhou Middle Class of House - ware Design

笔者基于广州中产阶层实在、具有精明消费观、文化底蕴薄弱、文化追求不高、收入不高但有较强的消费意欲、具有试图趋于高雅的品味追求特性之上,结合家饰用品的特性———满足人们日常生活精神、物理两者需求的特性,提炼出广州中产阶层家居饰用品设计4要点:实用、易用、情感化、具备贵族、小资与波普族风格。

This paper is based on feature of GZ middle class - - smart consumer outlook,weak culture,cultural pursuit is not high,income is not high but there is strong consumer sentiment,has tried to tend to feature on the pursuit of elegant taste,combined with the characteristics of decorations supplies which is to meet the demand of spirit of daily life,to extract the middle class home in GZ Design decorative items 4 points： practical,easy to use, emotional,with nobility,bourgeoisie and the Pop style.