摘要
当今社会广告无孔不入，各方面的宣传都离不开广告的介入。在影视宣传中，广告的宣传作用作用更是无可匹敌。但是纵观各种中外影视广告实例，中国广告人和西方广告人的广告创意的差异性非常明显，本文将对中外影视广告创意差异性进行分析和研究。
In today＇s society advertising is all-pervasive propaganda are inseparable from all aspects of advertising involvement.ln film and television propaganda,the role of the role of advertising is unmatched.But look at examples of various China and foreign film and television advertising,the advertising creative difference of the Chinese and Western advertiser is very obvious,this article analysis and research on he differences in Chinese and foreign TV advertisement creation.
出处
《计算机光盘软件与应用》
2010年第7期114-114,共1页
Computer CD Software and Application
关键词
中外影视广告
创意差异性
分析研究
China and foreign film and TV advertising
Creation differences
AnalYsis
