大学综合排名竞争策略研究——基于网大(www.netbig.com)大学排行榜的实证分析

Study on Competition Strategy among Universiteis for Ranking——An Empirical Study Based on the Ranking Statistics of www.Netbig.Com

关于提升大学综合排名的竞争策略,可以运用累积Logit模型来研究各评价指标排名对大学综合排名的影响效应,通过提高那些对综合排名影响效应较大的指标排名,能更有效地促进综合排名的提高,从而确定有效的排名竞争策略。利用网大(www.netbig.com)"中国大学排行榜"的排名数据进行实证分析,得出排名越靠前的大学通过提升"声誉"和"学术成果"名次能最有效提升综合排名,而排名越靠后的大学则通过提升"学术资源"和"物资资源"名次能最有效提升综合排名等结论。

In order to raise the competitive strategy of university rankings, the cumulative Logit model can be used to study the effect of index ranks on total rank, and improve the rank of the universities withe more effective indx. By empirical study to the ranking data in www.netbiz.com, it concludes that for those more effective to raise the comprehensive ranking by uplifting the ＂ reputaion＂ and ＂ for those with lower rankings, it＇ s more effective to raise the ranking by uplifting＇ with higher the ranking, it＇s academic achievement＂ ,and academic resources＂ and ＂ materical resources＂ .