跨国零售企业“进场费现象”的影响及对策分析

The Influence of Multi-National Retail Enterprises' "Payment for Access"and the Countermeasures

在经济步入稳定发展阶段,我国零售业保持着较快的发展态势。但在零售业发展的同时,一些矛盾逐步显现,其中以外资企业进入我国零售行业带来的"进场费现象"及由此引发的连锁反应尤为突出。进场费的产生主要是由于销售终端已经成为一种稀缺资源,上下游市场有着不同的市场结构,跨国零售巨头雄厚的资金实力以及我国法律建设的滞后等原因,其存在迫使供应商向消费者转嫁负担,为供应商生产劣质产品提供可乘之机,阻碍本土供应商健康发展,致使商业贿赂恶性蔓延,导致大供应商产品在销售终端的垄断,最终挤压我国零售企业的生存空间。为此,应在借鉴其他国家经验的基础上,完善相关法规,促使我国零售企业掌握先进的管理技术,并促进供应商多元化选择销售终端市场。

While China＇s economy developing stable,its retail industry is also developing quickly.Meanwhile,there are some problems with this industry.Among all these problems,multi-national retail enterprises＇ ＂payment for access＂ and the chain reaction of that are the most serious.Analyzing the causes of that and the influences on the market and putting forward some countermeasures to promote the orderly competition and sound development of China＇s retail market is the purpose of this article.