摘要
从转变观念和强化管理两个方面,以提高市场占有率为出发点,对企业的营销策略、科技进步、产品开发、生产组织、产品质量等与市场的内在联系进行了辨证分析,指出在市场经济条件下,企业应通过自身努力,建立并完善适应市场经济发展规则的营销机制。
The internal relations among the marketing and market strategy, science and technology improvement, product development, production organization, product quality are analyzed dialectically from the aspects of concept transformed and strengthened management at the aim of improving the percentage of market occupation. Point out that under the market economy conditions the steel company should establish a market system suited to the market economy rules.
出处
《冶金信息导刊》
1999年第1期23-25,共3页
Metallurgical Information Review