1Kahle, L. R and Homer, R M. (1985), Physical Attractiveness of Celebrity Endorser: A Social Adaptation Perspective, Journal of Consumer Research, 11, March, pp.954- 961.
2Kamins, M.A. (1990), An investigation into the "match-up" hypothesis in celebrity advertising: when beauty may be only skin deep. Journal of Advertising, Vol. 19 No. 1, pp. 4-13.
3McCracken, Grant (1989), "Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process," Journal of Consumer Research, 16 December, pp.310-321.
4Ohanian, Roobina (1990), "Construction and Validation of a Scale to Measure Celebrity Endorser's Perceived Expertise, Trustworthiness and Attractiveness," Journal of Advertising, 19. No.3, pp.39-52.
5Petty, Richard E. and Caeioppo. John T. (1980), "Effects of Issue Involvement on Attitudes in an Advertising Context" In: Proceedings of the Division 23 Program, (Eds.) Gerald G. Gom and Marvin E. Goldberg, Montreal, Canada: American Psychological Association, pp.75-79.
6Till, Brian D. and Busier, Michael (2000), The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent Sind Brand BeMefs, Journal of Advertising. 19(3), 1-13.
