摘要
以创业风险决策为背景,以从事管理类工作的白领员工为被试,探讨了框架效应的表现特征。结果表明随着损益值的增加人们倾向保守,而随着概率水平的增加而偏好冒险,创业倾向高的个体更倾向冒险。框架效应并不出现在所有输赢描述决策情境中,它只出现在缺乏主导社会线索的模糊情况下。
The structure of risky decision-making included payoff,probability and other social cues.Risky choice framing effect does not appear in any positive and negative framing risky decision-making scenario,and it is influenced by decision structure and only appears in ambiguous condition.We studied the characteristics of the entrepreneurial risky decision-making.The study designed two entrepreneurial scenarios,so as to testify the hypotheses repeatedly.The sample was based on administrative-kind job white collar.In order to prevent the contamination of participants,the study was divided into two parts.Experiment 1 was a 2（frame：win vs.lose） ×（payoff：high,middle and low） design,and experiment 2 was designed as 2（frame：win vs.lose） ×2（probability：10% and 50%）.The results showed that,people took more certain choices as the payoffs increased,and as the probability increased people were more prone to take the risky choice.Individuals with high entrepreneurial intention were prone to take more risks.
出处
《心理与行为研究》
CSSCI
2010年第2期106-112,共7页
Studies of Psychology and Behavior
基金
国家自然科学基金70902056项目
教育部人文社科09YJCZH087青年项目
苏州大学"211工程"三期重点项目的资助
关键词
框架效应
创业风险决策
决策任务结构
社会线索
Framing effect
entrepreneurial decision-making
the structure of risky decision-making
social cue.
