农村家电市场的差异化营销策略的选择与实施

The Choice and Implementation about the Differentiation of Marketing Strategy in Rural Appliance Market

差异化是人们进入竞争白热化市场的切入点,同时也是人们从跟随者转变成挑战者的机会点。产品只有形成自己独特的个性或需求点,才具备较强的竞争力。针对农村市场的需求特征,实施差异化营销策略不仅能满足广大农村居民的需求,而且能使企业有的放矢地在农村拓展"领地",进而促进企业的发展。

Differentiation is the pointcut for the success in the intense competition. Meanwhile, it is also the key point for us to change from the foUwers to the challengers. As long as the products form their unique characteristics or chief selling points, they can be highly competitive. For the demand characteristics of the rural market, the implementation about the differentiation of marketing strategy can not only meet the needs of the rural residents, but also can make the enterprises to de- velop the rural market with clear target, which is helpful to promote their development.