企业集团战略性无形协同特征及其识别研究

Research on Strategic Intangible Synergy Characteristics and Identification in Enterprise Groups

在共有资源的基础上取得协同效应是企业集团产生的内部动因之一。对企业集团内部战略性无形协同进行识别与选择是企业集团协同运作实践中需要迫切解决的关键性问题。战略性无形协同来源于隐形资产,识别战略性无形协同要从隐形资产对竞争的重要性以及隐形资产与受让单元的匹配性两个维度来判断,其选择受到成员企业之间的协同潜力、集团治理模式、管控模式与手段、文化差异、信息技术等因素的影响。

To achieve synergy on the basis of common resources is one of the reasons that Enterprise Groups are created.The identification and selection of the strategic intangible synergy are the essential problems to solve urgently during the operation of enterprise groups.The identification of intangible synergy originates from the invisible assets and is decided by two dimensions： the importance of the invisible assets and the degree to fitness between the invisible assets and assignees.Its selection is affected by members＇ synergy potential,group governance model,control mode and means,culture difference and information technology.