大学捐赠文化建设研究——以集美大学为例

On the Development of Donation to the University——Jimei University as a Case

大学捐赠是捐赠者自愿、主动支持学校发展和学生学习的援助行动。向大学捐赠,并以校友、社会公众人士、企业家、企事业单位、社会组织、捐赠形式、学校和社会宣传为载体形成大学捐赠文化。大学捐赠文化涵盖精神、制度、环境、财物、教化、传承等方面,是大学文化新的发展和重要的组成部分,也是社会捐赠文化的组成部分。大学捐赠文化凝聚社会组织、各界人士对大学发展的信心;吸引更多的捐赠以改善办学条件、加强内涵建设、增强学校办学实力;影响师生的人生观、世界观和价值观。大学捐赠文化建设要把握大学捐赠文化建设的方向,做好大学捐赠文化建设的具体工作,保障大学捐赠文化的尊严。深入研究和弘扬大学捐赠文化,正确倡导捐赠兴学对大学的发展有深远的意义。

The development of universities is closely related with the donation from all circles in society. The culture of donation to university is formed by donating and such carriers as alumni, public figures, entrepreneurs, enterprises and institutions, social organi- zations, donation forms, as well as the propagandas of university and society. It includes spirit, system, environment, property, teaching and inheritance, and has become an integral part of university development and social donation culture. The culture of donation to universities well demonstrates the confidence in university development of social organizations and people from all walks of life. It helps win more money and unds to enhance the university conditions power. It also influences deeply the outlook of life and the world and the values of both teachers and students. The culture of donation to universities should define its position and guarantee its own dignity. The research on the culture of donation to universities is significant for the development of universities.