新疆冰雪旅游开发现状及发展对策

The development of ice and snow related tourism in Xinjiang and its strategies

对新疆冰雪旅游的现状及开发可行性进行分析,归纳出影响新疆冰雪旅游的影响因素:淡旺季游客不均衡;交通不便;市场不成熟;缺乏专业人才;宣传力度不够。提出新疆冰雪旅游发展对策:发挥政府主管部门的宏观调控作用;加大资金投入;树立品牌,提高竞争力;利用发达的媒体进行宣传;培养相关人才。

The authors analyzed the current conditions of and the feasibility of the development of ice and snow related tourism in Xinjiang, and summed up the following factors that affect ice and snow related tourism in Xinjiang： unbalanced tourist volumes in the busy and slow seasons; inconvenient traffic facilities; immature market; lacking in professionals; inadequate promotion power. The authors put forward the following strategies for the development of ice and snow related tourism in Xinjiang： exert the regulating functions of governmental departments in charge; in- crease capital inputs; establish a brand to boost the competitive power; promote ice and snow related tourism by utilizing developed media; cultivate related professionals.