增强高校校报亲和力有效举措探索——以《重庆工商大学报》为例

On the Effective Ways to Promote the Appetency of Journals of Colleges and Universities——Taking"Journal of Chongqing Technology and Business University"for Instance

通过对高校校报特点及受众缺失原因进行分析,本文提出通过栏目建设增强高校校报亲和力从而实现受众回归,并以《重庆工商大学报》为例进行说明。

Based on the analysis on the features of Journals of Colleges and Universities and their reasons for the absence of audience,the paper suggests that promoting the appetency of Journals of Colleges and Universities helps the increasing the amount of audience which is confirmed by the example of Journal of Chongqing Technology and Business University.