摘要
个性化传播的兴起是由个人、历史以及社会大环境等各方面的原因促成的,其中最为主要的是人自身的发展。本文旨在通过对人的一些基本需求的探讨,揭示传、受双方的心理动因对于个性化传播兴起的决定性作用。
The rising of personalized communication is contributed to various reasons,such as personal factors,historical and social environments,and the most important one is people＇s own development.By analyzing some of the basic needs of people,the article reveals that the psychological motivation of disseminators and embracers plays a decisive role in personalized communication.
出处
《新闻界》
CSSCI
北大核心
2010年第3期78-79,75,共3页
Journalism and Mass Communication
关键词
个性化传播
心理动因
自我认知
personalized communication psychological motivation self-cognition
