摘要
本文从四个方面归纳我国直邮广告产业目前的不均衡发展态势,即使对当前该产业发展形势的概括,也是对未来发展危机的警示。
This article summarizes in four aspects that only the direct mail advertising industry in China is unbalanced development of the current situation,even if the current general situation of the industry is warning against future crises.
出处
《新闻界》
CSSCI
北大核心
2010年第3期148-149,共2页
Journalism and Mass Communication
关键词
直邮广告
两极分化
direct mail advertising polarization
