摘要
本文就美日两国的广告教育模式作一概述性梳理与简析,以期为我国的广告教育之模式的选择与创新,提供一定的启示与借鉴。
The models of advertising education in United States and Japan are summarized in this paper,so as to provide some enlightenment for us to choose and innovate the models of our country.
出处
《新闻界》
CSSCI
北大核心
2010年第3期161-163,共3页
Journalism and Mass Communication
关键词
广告教育
美国广告教育模式
日本广告教育模式
advertising education the model of advertising education in United States the model of advertising education in Japan
