五·四时期报纸广告中的女性形象研究——以《申报》为例

The Research of Feminine Image in the Newspaper Ads in the May 4th Movement——Taking Shen Daily as Example

本文试从报纸商业广告的角度分析在五四民主运动和妇女解放的大环境下,以当时最具商业化的报纸——《申报》为例,用内容分析的方法,研究其中的女性形象是否发生了改变。

This paper selected Shen Daily as the case,which was the most commercialized one at that time to be our study object with context analysis,so as to see the change of feminine image on Shen Daily in the May 4th Movement.