浅析旅游纪念商品的名片式打造

On the Creating Business-card Style of Scenic Souvenirs

目前,国内许多景区的旅游纪念商品还仅仅停留在增加一些地方旅游收入这一较低的层面上,多数的商品比较平庸,没有特色和亮点,不能很好地反应这一地区的历史文化传统,缺乏市场竞争力。所以,打造出具有地方特色和品牌效应的旅游纪念商品,对于推动地方旅游业的发展,具有主要的战略意义。

At present,a great many domestic scenic souvenirs merely stay in low level which aims at increasing local tourism income.So,most of the goods are merely commonplace without characteristics,lack of market competitiveness.What signifies most is those products cannot reflect the local historic and cultural tradition very well.Therefore,it has major strategic significance to create a souvenir brand with local characteristics to promote local tourism development.