摘要
辽宁省拥有十分丰富的文化旅游资源,且独具特色,在区位和交通方面优势明显,综合开发条件优越,为发展文化旅游奠定了良好的基础。本文在研究文化旅游发展现状的基础上,对辽宁省文化旅游资源进行梳理和评价,并结合辽宁省文化旅游开发的实际情况,具体对辽宁省文化旅游发展空间格局、产品开发、市场营销和发展环境等方面作以分析研究,提出具体的发展策略,力争为辽宁文化旅游的发展开启新思路。
Liaoning province has abundant cultural tourism resources,which are unique and have an advantage on place position,transportation and condition of comprehensive exploitation.What have been mentioned above has paved the good way for the development of cultural tourism of Liaoning province.On the basis of research on the current situation of cultural tourism development,this article summarizes and evaluates resources of cultural tourism of Liaoning province.According to the fact of the development of cultural tourism of Liaoning province,this article analyzes tourism development space,development of new products,marketing and sales and development of environment and proposes concrete development strategies and tries to provide new ideas for the development of cultural tourism of Liaoning province.
出处
《鞍山师范学院学报》
2010年第3期17-19,共3页
Journal of Anshan Normal University
关键词
文化旅游
资源
产品
市场
Cultural tourism
Resource
Product
Market