车企大战世界杯营销

World Cup,Car Enterprise's World WarⅡ

举世瞩目的2010南非世界杯于6月11日拉开序幕,全球亿万球迷激情澎湃。这场超级体育盛会也让绿茵场外的汽车厂商们嗅到了商机,巧妙地利用世界杯来营造气氛,进行宣传和促销,成为6月车市销量的动力。

South Africa World Cup 2010 attracts worldwide attention on June 11. The world's millions of fans are excited and energized.In this super sports event,the car manufacturers also smell a business opportunity.Cleverly using the World Cup and creating an atmosphere for publicity and promotion becomes auto sales force in the whole June. Professional survey data shows that in the global sporting events,the automakers need spend 20 million U.S. dollars in advertising costs for each 1% increased awareness.And this cost will be tripled in the regular days. According to statistics,during the World Cup in 2002,Hyundai Motor stadium billboards were read by 400 million global audiences.And the Hyundai brand concern degree was improved by 14 percentage points.Faced with this rare opportunity,the automotive industry will not easily give up naturally.