特殊幼儿家长玩具购买行为初探——以成都市为例

Analysis of Parents' Toy Consumer Behaviors for Children with Special Needs

通过对成都市特殊幼儿家长玩具购买行为的探究,发现幼儿家长在玩具购买和选择时具有以下特点:家长们在选择玩具时主要考虑的因素大都是"适用性"、"价格"、"幼儿喜爱"、"功能性"等。本文通过对"理想玩具"各项特征的进一步讨论,发现特殊幼儿家长的玩具购买行为可以被界定为四种不同的决策类型。

By analyses of parents toy consumer behaviors for children with special needs in Chengdu, this article finds that parents buy and select toys with the following characteristics： in general, they mainly take ＂applicability＂, ＂ Price＂, ＂child -favour＂, ＂functionality＂ and so on into consideration. However, by a further discussion about the characteristics of ＂ideal toys＂ this paper concludes that four different decision types can be defined in such purchase behaviors.