体育无形资产开发战略研究

Research on Strategy of the Development of Sports Intangible Assets

体育无形资产开发,得到体育产业发达市场经济国家极大地重视和发展。国内研究与开发体育无形资产时间较晚,亟待解决其整体规模不足、内部结构不合理、尚未真正走向市场等问题。从市场创建、中介机构、政府决策等方面推进体育无形资产开发。

The development of sports intangible assets has been greatly appreciating and developmenting in marketing economics countries whose sports industry is developed.Research and the development of sports intangible assets is later in China,and the questions include small-scale,irrationality of the interior structure and not yet masketization and so on.The development of sports intangible assets can be promoted by marketing,intermediary and government policy.