休闲体育服务营销网络的研究

Study on Service Marketing Network of Leisure Sports

通过对休闲体育服务的定义、特性的分析,提出了休闲体育服务网络化的理念,并对休闲体育服务营销网络的概念、特点、作用等方面进行了阐述,旨在加强休闲体育服务的理论研究。

By analyzing the definition and characters of leisure sports service,this article puts forward the idea of leisure sports service marketing network,and illustrates the conception,characters and functions of leisure sports service marketing network.The main purpose is to strengthen the theoretical study of leisure sports service.