摘要
高校大学生体育消费现已成为一个重点研究对象被纳入到体育经济范畴,对传统的学校体育教学产生了重大的影响。本文通过研究黑龙江省大学生体育消费现状,旨在分析其体育消费动机、消费内容及制约体育消费的主要因素,对于正确引导大学生进行理性的体育消费,调整其体育消费结构,培养体育消费市场等有着重要的现实意义。
As a key research subject,college student sports consumption has attached to the sports economic category and has significant influence on traditional school physical education teaching. This paper,through studying college student sports consumption condition in Heilongjiang province,analyzes their sports consumption motivation,content and main factors restricting sports consumption. It has significant meaning to guide students for rational sports consumption,adjust their sports consumption structure and cultivate sports consumption market.
出处
《体育科技文献通报》
2010年第5期109-109,111,共2页
Bulletin of Sport Science & Technology
关键词
黑龙江
大学生
体育消费
Heilongjiang
college
student
sport
consumption
