浅谈标志设计中吉祥符号的应用

On the Auspicious Symbols in the Logo Design Application

吉祥符号是中华民族几千年来浓缩积淀下来的产物,将其精髓融入到现代标志设计之中,不仅能体现标志设计的民族传统文化精神,而且能使标志提高商业价值的同时,赋予其一定的社会性和文化性。传承与发扬中国吉祥符号的文化精神并将其融合到标志设计中,必定会使标志图形更具文化内涵。许多成功的现代标志也都因为在中国传统吉祥元素与标志设计之间寻求到恰当的审美融合点,从而实现了具有时代民族精神的标志设计作品。

The auspicious symbol of the Chinese nation for thousands of years down the product of sediment concentration, its essence incorporated into the design of modern logo, logo design can not on- ly reflect the national traditional cultural spirit, but also can make to improve the commercial value of the same sign, give its a certain social and cultural. Inheritance and the spirit of Chinese culture, aus- picious symbols and their integration into the logo design, graphic signs will make more cultural con- notation. Many successful modern flag also because the Chinese traditional auspicious between ele- ments and logo design aesthetic for the proper integration points in order to achieve the national spirit of the times the logo design work.