摘要
针对中国20-30岁年龄段的女性,对该年龄段最为关注的A级轿车,从色彩、材料、造型等方面对汽车内饰空间进行研究。通过把握女性消费心理,归纳出A级女性汽车的内饰设计特点,并对未来女性汽车内饰设计发展趋势进行了展望。
In this paper,the consuming psychological characteristics of Chinese women aged 20 to 30 are studied in the aspect of their preference in color,material and shape to offer considerations for the interior space design of the A-class cars.By grasping the female psychology,it is easy for designers to explore new car consumption points and make prediction about the future trend of automotive interior design of women′s cars.
出处
《湖北工业大学学报》
2010年第3期96-98,共3页
Journal of Hubei University of Technology
关键词
A级车
女性消费心理
内饰色彩
内饰材料
汽车空间形态
cars of A-class
woman consumer psychology
interior decorating color
interior decorating material
automobile space
