基于创意经济的旅游规划方法研究

Method study of tourism planning based on creative economy

创意产业己成为世界贸易中新兴的、最富有活力的行业,创意产业的知识密集型、高附加值、高整合性对于提升我国产业发展水平,优化产业结构具有不可低估的作用。旅游规划是创意产业的重要组成部分,创意思维是推进旅游规划创新的重要武器,创意是思维能力的结晶。旅游规划创意体现在旅游规划的方方面面。创意产业是新时期旅游规划的重要内容,在旅游规划中的创意思维方法可以分为:联想系列(联想族)方法;类比系列(类比族)方法;组合系列(组合族)方法;臻美系列(臻美族)方法等。运用这些方法可使其旅游开发必须尽可能地避免与其他的同质或重叠,打造自己的特色,推进区域旅游的特色发展,达到"创意为先,融入规划,指导实践,差异发展"的目的。

Creative industry has become a new and dynamic one in the world trade,the knowledge-intensive,high value,high integration level of creative industry plays a great significant role in promoting the industrial development in our country,and optimizes industrial structure.Tourism planning is an important part of the creative industry,creative thinking is an important weapon to promote tourism planning innovation;creativity is the crystallization of creative thinking ability.Tourism planning embodies all respects of planning.The creative industry is an important part of tourism planning in the new period,creative thinking methods can be divided into the followings in the tourism planning,namely,association series methods,analog series methods,combination series methods,and so on.Making best use of these methods can make tourism development avoid other homogeneous or superimposition,create its own characteristics,promote the regional tourism development for the purpose of ＂Creating first,integrating planning,guiding practice,and differentiating development＂.