泰国政局动荡对旅游业的影响及其对策分析

Political turmoil to the impact on Thailand tourism industry and its countermeasures

国旅游业是对泰国经济贡献最大的产业,多年来,泰国的旅游业一直保持着创汇第一的地位,旅游业的发展还带动了一系列相关产业。2008年以来,泰国国内的政局动荡给泰国旅游业带来了新的考验,泰国政府正面临如何挽救旅游业面临的新挑战。该论文在此背景基础上分析了政局动荡给泰国旅游业带来的严重影响,如旅游收入明显下降;外国游客数量下降幅度大;国内失业人数增加,阐述了泰国政府为保护旅游业所采取的措施:加大资金支持,降低旅游价格;推出新的旅游产品,整修了旅游景点;强化安全措施,增强游客信心等措施;最后提出了泰国政府应该进一步采取的对策。

Thailand＇s tourism industry is the biggest industry,which makes the greatest contributions to it.It has remained the first position in its foreign exchange earning for many years,and the development of tourism industry promotes a series of related industries.Since 2008,domestic political turmoil in Thailand has brought about a new test,and the Thai government is facing new challenges to save its tourism industry.The paper analyzes the political turmoil to the serious impact on Thailand tourism industry：tourism revenue decreases,the number of foreign tourists declines,the number of unemployment increases,discusses the countermeasures the Thai government has taken to protect its tourism industry,such as increasing finance support,bringing down the tourism price,introducing new tourism products,renovating the tourist attractions,enhancing security measures,strengthening the tourists confidence and so on.Finally,the paper makes a suggestion that the Thai government should take further countermeasures.