让翡翠之光照亮德宏旅游发展之路

Lightening the way of De Hong tourism development by jades

德宏有着丰富的旅游资源,但由于许多资源被其它旅游起步较早的地州所利用,其旅游业处于一个被周边州市屏蔽的状态。文章针对这一实际问题,以翡翠玉石为支点、产业互动结合为突破口,探讨了国人翡翠玉石情结下以及云南旅游二次创业背景下,德宏如何突出重围,实现旅游业的发展与振兴问题,初步形成了以展翡翠之韵、唱翡翠之歌、树翡翠之牌及作翡翠之文为主的发展策略,通过旅游业与翡翠玉石产业的联姻,实现两大产业的互动、互利和共赢。

De Hong is rich in tourism resources,however,these resources have been exploited earlier by other states,most important of all,it is shielded by the neighboring city.In this study,we make the interaction among different industries as a breakthrough,jades as the fulcrum,discussing the way to promote the development and revitalization of the tourism industry in the context of the Chinese Jade Complex and the second tourism development in Yunnan Province.Finally,we try our best to realize the interaction between two industries and mutual benefits through the tactic of presenting,propagating,branding and developing jade.