全业务竞争环境下一体化服务营销支撑体系研究

Research on Integrative Service Marketing Support System under All Services Competition Environments

通过研究在电信重组和3G牌照发放后的新竞争环境下,全业务运营对业务支撑系统产生的影响,从全业务、全客户、全流程、全价值链合作伙伴4个方面提出业务支撑系统的建设规划,确定业务支撑系统采用SOA技术架构的融合演进方向,实现全业务竞争环境下的一体化服务营销支撑体系,实现全业务竞争环境下对业务的运营支撑。

Through analysising convergent competition environments after new round of telecom company regrouping and 3G license granting, poses the supporting system construction planning in all services, all customers, all process, all value chain partners, defines SOA as the technical architecture target, achieve integrative service marketing system, attain the supporting of services under all services environment.