文化对群众体育消费行为的影响分析

The Analysis Of The Impact Of The Different Culture Background On Sports Consumer Behavior

运用文献资料法、访谈法、逻辑分析法、调查法等研究方法着重讨论了文化、亚文化、跨文化3方面内容对群众体育消费行为的影响。并从实际出发,分别调查及论述了中国东、中、西、南不同经济发展地区的群众体育行为。提出影响群众体育行为的文化因素及干预意见与建议。旨在为现行群众体育行为的研究提供文化认知方面的参考。

Using the documents and setting, interview, analytic methods, the paper mainly discussed the influence of cultural, the subculture the trans-culture on mass sports consumer behavior and investigated and elaborated the different mass sport consumer behavior in different area in China. The author proposed affects of the cultural element on popular sports behavior and also the relative intervention opinions and the suggestions.In order to provide the cultural congnition aspect for the present mass sports behavior research.