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服装零售卖场因素对消费情绪的影响 被引量：3

Aspects of Fashion Retail Stores Affecting Consumption Emotions
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摘要 借鉴在社会学、经济学、心理学应用比较广泛的结构方程模型,建立了影响消费情绪的卖场7方面因素的相关性假设模型.在市场调查得出一手数据的基础上,利用数据分析软件SPSS12.0和结构方程模型分析软件AMOS7.0对数据的信度、效度、模型拟合度和路径进行了分析.调研结果验证了"7Ps"营销理论在服装零售卖场的适用性,并最终得出了服装卖场影响消费情绪的7方面因素的量化关系模型. Structural Equation Modeling （SEM） is widely used in sociology,economics and psychology. Based on SEM,a correlation model of 7 aspects of fashion retail stores that affect consumption emotions was put forward. With data from marketing research and help of SPSS 12.0 and AMOS 7.0,reliability,validity of the data,model fitness and path analysis were tested. The results of the survey showed the ＂7Ps＂ theory in retailing marketing was suitable to fashion industry. Finally,the correlation model of 7 aspects of fashion retail stores that affect consumption emotions was measured through path analysis.
作者 李敏 朱珠 李凤娟
机构地区 东华大学服装学院
出处 《东华大学学报（自然科学版）》 CAS CSCD 北大核心 2010年第3期311-317,共7页 Journal of Donghua University(Natural Science)
关键词 服装零售卖场因素 消费情绪 “7Ps”营销理论 结构方程模型(SEM) aspects of fashion retail stores consumption emotions 7Ps theory Structural Equation Modeling （SEM）
分类号 TS941.12 [轻工技术与工程—服装设计与工程]
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参考文献11

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同被引文献25

引证文献3

二级引证文献10

东华大学学报（自然科学版）
2010年 第3期

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