《泉州晚报》公益广告视觉文化符号的特性

Symbol Characteristics of Visual Culture in Public Advertisement on Quanzhou Evening News

视觉文化时代,广告视觉文化符号传达的内容和形式发生了变化,它的符号特性已成为广告文化中最具前瞻性的研究领域之一。探讨《泉州晚报》公益广告创意性的视觉图像符号、传统性的视觉元素符号、象征性的视觉色彩符号、丰富性的视觉情感符号等特性,将赋予报纸公益广告更新的内涵和意义。

In the times of visual culture,the content and form conveyed by the advertisement symbol have changed.The symbol characteristics have become one of the most prospective in the research field of advertisement culture.To explore the characteristics of public advertisement on Quanzhou Evening News,such as original symbol of visual image,traditional symbol of visual element,symbolic sign of visual color,abundant symbol of visual emotion,will endow public newspaper advertisement with new connotation and significance.