现代卡通吉祥物设计对本土文化的运用

The Application of Native Culture in the Design of Modern Cartoon Mascot

传统本土文化元素之于现代卡通吉祥物,在人们潜意识中有着积极的引导作用。对于国内的现代吉祥物设计,我们要以发展的眼光去看待,理解"只有民族的,才是世界的"这句话的更深含义。在国内的吉祥物设计中,应融入我们对本土文化的研究与再利用,使本土的吉祥物设计更具本民族的文化和信息。

The design of modern cartoon mascot,as the media between enterprise and audience,bears and transfers specific culture information.In the design of modern cartoon mascot,the elements of traditional native culture have rich symbolic meanings and positive functions,so the utilization re-utilization of native culture must be merged into the design,which makes it more native culture information.