外贸企业虚拟经营的模式选择

On the Mode of Virtual Operation in the Foreign Trade Company

处于新的国际市场环境下,传统的专业外贸公司面临极大的挑战。虚拟经营方式的出现,为外贸企业的生存和发展开创了一种全新的经营理念。在外贸企业"非中介化"的趋势下,外贸企业的虚拟经营具有现实的理论意义和指导意义。通过研究外贸企业虚拟经营的选择模式,使外贸企业的虚拟经营从理论回到实践,增强了该理论的操作性。

Under the circumstances of new international market, the traditional foreign trade enterprise is caught in the dilemma. The appearance of the virtual operation, has offered a new management theory for the foreign trade enterprise. In the trend that the foreign trade enterprise is ＂not the intermediary ＂, its meaning lies in both realistic theory and practice. Through studying the mode of virtual operation and the distribution of interests, the virtual operation gets back to the practice from the theory.