以借牌与创牌策略打造中国企业的成功品牌

Research on Making Successful Brand of Chinese Enterprise by Strategy of Licensed Brand and Creating Brand

企业想创建一个成功品牌往往伴随着巨大的风险,借牌发展的策略是一个不错的思路。但仅仅是借牌还远远不够,创牌才是最终目的,而更适合于中国企业的应该是借牌之后再创牌的方式。希望有更多的中国企业成功地推出自己的品牌,希望出现更多"中国创造"的产品。

Great risk is usually related to making a successful brand,and the strategy of licensed brand is ideal method for Chinese enterprises.However,it＇s far from enough and creating brand is final aim.In fact,it＇s more appropriate that Chinese enterprises create their own brands after getting licensed brand.It＇s hoped that more and more Chinese enterprises could own their successful brands and more and more products could be created in China.