3Walter van Waterscholh & Christophe Van den Bulte, The 4P Classification of the Marketing Mix Revisited , Journal of Marketing, 1992 (56) :83 -93.
4Walter van Waterscholh & Christophe Van den Bulte , The 4P Classificati-n of the Marketing Mix Revisited , Journal of Marketing, 1992 (56) :83 -92.
5Kotler, Philip. " Megamarketing", Harvard Business Review, 64 ( March - April ) , 1986:117 - 124.
6菲利普·科特勒.营销管理[M].北京:中国人民大学,2001:225.
7Booms, Bernard H. and Mary J. Bitner, "Marketing Strategics and Organization Structures for Service Firms," in Marketing of Services , James H. Donnelly and William R. George, eds. Chicago : American Marketing Association , 1981:47 - 52.
8Lovelock, C. H. "Classifying services to gain strategic marketing insights ," Journal of Marketing, Vol. 55, Summer, 1983:9 -20.
9Anthony R. Bennett,The five Vs - a buyer' s perspective of the marketing mix, Marketing Intelligence & Planning 15/3,1997 : 151 - 156.
