《她》时代的时尚女性

The So"In"Ladies in ELLE Times

20世纪90年代中国大众传媒的市场化,伴随了一个明显的女性化转型,包括三层含义:一是女性成为媒体的宠儿,二是将女性的"时尚化"视作"现代化"的必然条件,三是将女性的"时尚化"视作女人本身价值的一部分。本文通过对大众传媒女性时尚化类型的描述和概括,认为:大众传媒所建构的"时尚女性",反映了大众传媒对女性的角色期待与女性现代化角色变迁的交叉运作与紧张冲突。

The marketization of mass media in China has accompanied an obvious revolution of female gender orientation since 1990s. This specific revolution includes three features, firstly, female becomes the favorite of the mass media; secondly, people regard the female fashionization as an essential condition of modernization, and further more regarding it as a part of female value. This article concludes that the commercial propagandas of female fashionization in mass media are only a practical presentation for patriarchy. Led by the global consumerism, the ＂in＂ ladies established by the mass media, mirror the expectation of the mass media, the changing of the female social role in modernization, and interpret the interaction and serious conflicts between them as well.