论包装设计中的色彩设计

On Color Conditioning in Packaging Design

任何设计都含有形、质、色三个基本的条件,而色彩作为其中最重要的视觉传达要素,往往具有先声夺人的视觉效应和感人的魅力。包装设计作为视觉传达设计的一部分,其最终目的是为了传达商品信息,有效地推销商品,因此,其对色彩的追求同样十分积极。研究色彩在包装设计中的地位和应用能够深刻地体会包装设计中色彩设计的独特魅力。

Among the three basic conditions including color, quality and shape, color, acting as one of the most important el- ement of visual communication, often can overawe others by displaying its visual effects and impressive charm. As a part of visual conununication design, packaging design aims ultimately at communicating product information so as to effectively pro- mote merchandise, THerefofore, it plays a very important role in pursuit of color. Packaging design in the fields of its status and application will contribute to in - depth understanding of the unique charm of color conditioning in packaging design.