后金融危机下二三线城市的汽车消费市场分析——以威海市为例

Analysis of the Automotive Consume Market in Subordinate Cities during Post Financial Crisis Period——A Case Study of the Weihai City

金融危机爆发后,全球汽车消费市场一度陷入低迷,然而随着全球经济开始回暖,汽车消费市场复苏的迹象也开始浮现。我国作为世界汽车产销最大的国家如何利用这次机遇在已有基础上实现汽车消费市场健康、高效、稳定的发展成为汽车行业的重要课题。通过对金融危机以来威海市汽车消费市场现状进行分析,探讨影响其发展的主要因素,并借此对威海市汽车消费市场未来的发展进行预测,进而为我国二三线城市合理开发汽车消费市场提出参考意见。

After the outbreak of the financial crisis,the global automobile market has once fallen into a slump.However,with the recovery of global economy,the automotive consumer market appears to be rebounding.Since China has become the largest automobile production and sales country in the world,it is of great importance to figure out the means to utilize this opportunity so as to help the automotive market develop healthily,efficiently and stably.This paper,through analyzing the automobile consumer market in Weihai,probes into the major factors that affect the development of the market and reckons the further tendency of the mark before coming to a conclusion.Lastly,this paper makes the proposals for rational exploration of the automotive consumer market in subordinate cities in China.